The Founding 100 is now open — founding prices locked + a free birthday treat for your fur baby · Claim your spot →

Our story

It started in an aisle
where no one came.

The story of Vince & Claire — and the promise behind The Happy Paw Co.

Two hands gently holding a dog's paw across a wooden table in morning light

If you've ever loved a pet, you know the feeling.

You walk into a pet store with one simple question: what should I feed them? And you find yourself standing in an aisle — surrounded by dozens of brands, walls of labels, promises printed on every bag — completely alone.

Nobody comes. Nobody asks about your dog's age, or your cat's sensitive stomach, or the fact that your aspin scratches all night and you don't know why. You pick a bag because the packaging looks trustworthy. You hope for the best. You've done this — we've done this — more times than we can count.

We stood in that aisle too.
And we decided our pets — and yours — deserved better.

We're Vince and Claire. We're not veterinarians, and we'll never pretend to be. What we are is two people from Northern Mindanao who love pets the way you do — like family — and who got tired of watching pet owners be handed a receipt instead of an answer.

So we built The Happy Paw Co. around one simple rule: no one chooses alone. Tell us about your pet — their age, their breed, their quirks, their history — and we'll tell you honestly why we recommend what we recommend. If a cheaper option is genuinely better for your pet, that's the one we'll point to. When something needs a vet instead of a product, we'll say so.

We remember the things stores forget: your dog's birthday, when the food bag is about to run empty, which treats made your cat come running. Not because a computer told us to — but because that's how you treat family.

Our mission

Honest products, honest guidance — so no pet owner in Mindanao ever has to choose alone.

Where we're headed

From two hubs, an ecosystem.

Today, The Happy Paw Co. runs fully online from our operations hubs in Cagayan de Oro and Malaybalay — your orders picked, packed, and delivered to your door.

But this is only chapter one. As we grow, we're building a whole ecosystem for the pets of Mindanao — a place where their food, their care, their celebrations, and their people all come together. We'd love for you and your pet to be part of it from the very beginning.

A joyful cream puppy mid-zoomies on a warm hardwood floor
Illustrated avatar of founders Vince and Claire with their dog and cat

Thank you for reading this far. If you're the kind of person who has 200 photos of your pet sleeping — you're our kind of person. We'd be honored to take care of your family.

— Vince & Claire

Founders · The Happy Paw Co.

The Founding 100

Be one of our first hundred families.

This is more than a waitlist. The first 100 pets on this list become our founding members — and founding members are family for life.

  • 1Founding price, locked. Whatever your pet's food costs at launch, that's your price for the first 6 months.
  • 2A free birthday treat on your pet's first celebrated birthday with us — the celebration is on us. 🎂
  • 3First access on launch day, before we open to everyone else in CDO and Malaybalay.

Why the birthday? Because we celebrate it — that's the whole point of us. No spam, ever. Just the launch date and your founding perks.

Join the Founding 100 Message us